It’s interesting that something as small as a badge is a good indicator of your project’s health, popularity and status; somewhat essential to improve visibility, and trust, no matter whether your project is open source or private, or is hosted on GitHub, BitBucket, GitLab, or a custom setup. It allows you (and your team) to have a place where you can instantly be aware of your project’s status, as well as your users (whether is the general public or management) to have small but interesting metrics on your project.